-Develop and implement the brand strategy for power tools, focusing on market positioning, product differentiation, and competitive advantage.

-Plan and execute marketing campaigns to increase brand awareness and sales.

-Collaborate with product development teams to ensure product features and packaging align with market needs.

-Monitor market trends and customer feedback to identify opportunities for brand growth and product improvements.

-Coordinate with distributors, retailers, and key partners to promote the brand and drive sales.

-Manage the budget for marketing and branding activities, ensuring cost-effectiveness and alignment with company goals.

-Develop training and support materials for sales teams to effectively communicate the brand’s value proposition.

-Analyze performance metrics (sales, market share, consumer behavior) and provide actionable insights for strategic decisions.

-Oversee brand communications across digital, print, and in-store channels.

-Bachelor’s degree in Marketing, Business Administration, or a related field.
-Minimum 3-5 years of experience in brand management, preferably in the power tools, consumer electronics, or related industries.
-Strong knowledge of the power tools market and consumer behavior in Cambodia and Southeast Asia.
-Proven track record in developing and executing successful brand strategies and marketing campaigns.
-Strong analytical skills to interpret sales data, market trends, and customer insights.
-Experience with digital marketing tools and social media platforms.
-Excellent communication and interpersonal skills for working with internal teams and external partners.
-Ability to manage multiple projects and deadlines efficiently.
-Fluency in Khmer and English (both written and spoken).
-Creative, strategic thinker with a passion for the brand and product.