1. Formulate and implement the company’s overarching marketing strategy and annual plans
2. Coordinate business development, marketing, and service divisions to ensure goal alignment and optimal
resource allocation
3. Lead and mentor the marketing team to encourage collaboration and foster professional growth
4. Oversee comprehensive market research; analyze market trends and competitive dynamics; adjust sales and
branding strategies; provide data-driven support for strategic decisions and identify new growth opportunities
5. Utilize advanced data analytics and SEO tools to enhance marketing effectiveness and maximize return on
investment
6. Lead the planning and execution of major events, product launches, and promotional campaigns
7. Identify market risks and challenges, and develop innovative solutions to maintain a competitive edge
8. Cultivate a results-oriented and innovation-driven marketing culture to unlock team potential and encourage
creative output
9. Advance the development of marketing systems and data tools to improve operational efficiency and decisionmaking
10. Design and control marketing budgets, optimizing resource distribution and return on investment ratios
11. Manage relationships with key clients and promote strategic partnerships and channel expansion
12. Establish an efficient customer service framework to elevate client satisfaction and brand loyalty
13. Guide and nurture departmental leadership to strengthen organizational structure and team performance
14. Participate in executive-level decision-making and report marketing performance and insights to senior
management.

1. Master’s degree or higher, preferably in Marketing, Business Management, Information Technology,
or a related field.
2. Over 8-10 years of experience in sales or marketing-related roles, including more than 3 years in midto
senior-level management; candidates with backgrounds in the F&B, SaaS, software, or smart
hardware industries are preferred
3. Demonstrated success in strategic planning and the execution of large-scale marketing initiatives
4. Excellent leadership skills, with strong cross-functional collaboration and communication abilities
5. Proficient in market research and data analysis, with expertise in SEO tools such as Google Analytics,
SEMrush, and Ahrefs
6. Data-driven, with strong analytical and decision-making capabilities.
7. Entrepreneurial mindset with strong execution capabilities; able to lead teams to achieve goals in a
fast-paced environment.
8. Experience with POS systems is a priority.