-Develop and implement comprehensive marketing strategies to drive brand awareness and customer engagement.
-Plan and execute digital marketing campaigns across social media, email, SEO/SEM, and display ads.
-Oversee content creation, including blogs, social media posts, and marketing materials, ensuring alignment with brand voice.
-Monitor and analyze marketing performance using analytics tools, adjusting strategies as needed to meet KPIs.
-Manage the marketing budget and ensure cost-effective use of resources.
-Collaborate with sales, product, and design teams to ensure marketing strategies align with business objectives.
-Stay updated with market trends, customer preferences, and competitor activities to refine marketing approaches.
-Bachelor's degree in Marketing, Business, Communications, or related field.
-4+ years of experience in marketing, with at least 2 years in a managerial role.
-Strong knowledge of digital marketing channels (social media, email marketing, SEO/SEM, Google Ads).
-Proven ability to create and manage successful marketing campaigns.
-Excellent communication and leadership skills.
-Familiarity with marketing tools like Google Analytics, HubSpot, or similar platforms.
-Strong analytical skills to track, measure, and report on marketing performance.