1. Strategic Marketing & Brand Management:
● Develop and execute a comprehensive annual marketing and PR strategy aligned with CITA's
strategic goals for student enrollment, brand awareness, and reputation management.
● Lead the development of the CITA brand identity, messaging, and positioning to ensure consistency
across all platforms and communications.
● Conduct market research to identify trends, competitive landscapes, and student needs, translating
insights into actionable marketing strategies.
● Oversee the creation of all marketing materials, ensuring they are engaging, compliant, and reflect
CITA’s brand standards.
2. Digital Marketing & Student Recruitment:
● Develop and manage CITA's digital marketing strategy, including SEO, SEM, social media
marketing (Facebook, TikTok, LinkedIn, Telegram etc.), and content marketing.
● Manage CITA’s official website content, ensuring it is up-to-date, user-friendly, and optimized for
conversions.
● Utilize data analytics to track campaign performance, measure ROI, and continuously optimize
marketing efforts.
3. Public Relations & Communications:
● Develop and maintain strong relationships with local media outlets, influencers, and key
stakeholders to secure positive media coverage and partnership opportunities.
● Draft and distribute press releases, media kits, and other PR materials.
● Act as a primary spokesperson for CITA Institute when required, or prepare key leadership for
media engagements.
● Oversee internal communications to ensure consistent messaging within the institution.
4. Events & Partnerships:
● Plan, organize, and execute marketing and PR events, including open days, career fairs, workshops,
and graduation ceremonies.
● Identify and cultivate strategic partnerships with schools, businesses, and community organizations
to enhance CITA’s profile and recruitment efforts.
● Represent CITA at industry events, conferences, and networking functions.

● Education: Bachelor’s degree in Marketing, Communications, Public Relations, Business
Administration, or a related field. A master's degree is a plus.
● Experience: Minimum of 4 years of progressive experience in marketing and public relations, with
at least 3 years in a leadership or management role.
● TVET Knowledge: Deep understanding of the vocational training landscape in Cambodia,
including knowledge of relevant government policies, accreditation processes, and in-demand
industry skills.
● Technical Skill: Demonstrated success in developing and executing comprehensive marketing and
PR strategies that drive measurable results.
● Language: Excellent written and verbal communication skills in both Khmer and English.
● Soft Skill: Exceptional interpersonal skills with the ability to build relationships with diverse
stakeholders. And ability to work effectively under pressure and manage multiple projects
simultaneously.