-Develop and execute sales strategies to achieve monthly and annual targets.
-Manage and motivate the sales team to deliver strong performance.
-Develop and maintain relationships with distributors, wholesalers, retailers, and key customers.
-Monitor market trends, competitor activities, pricing, and distribution.
-Ensure strong product availability, visibility, and coverage across assigned channels.
-Track sales performance and prepare regular sales reports for management.
-Work closely with Marketing and Trade Marketing teams to execute promotions and campaigns.
-Manage the sales budget and ensure effective use of company resources.

-Bachelor’s degree in Business, Marketing, or related field.
-3–5+ years of sales experience in FMCG, preferably with management experience.
-Strong knowledge of the Cambodia FMCG market and distribution channels.
-Proven track record of achieving sales targets.
-Strong leadership, negotiation, communication, and problem-solving skills.
-Good analytical and reporting skills.
-Able to work independently and manage a sales team effectively.
-Good command of Khmer and English.
-Willing to travel within Phnom Penh and other provinces when required.