-Develop annual brand strategies, marketing plans, and action plans.
-Manage brand positioning, identity, communication, and overall brand image.
-Plan and execute integrated marketing campaigns across online and offline channels.
-Develop and manage product launches, promotions, activations, and consumer campaigns.
-Conduct market research and analyze consumer insights to identify new opportunities.
-Monitor market trends, competitors, pricing, and consumer behavior.
-Work closely with Sales and Trade Marketing teams to support business growth.
-Manage digital marketing, social media, content, and influencer activities.
-Coordinate with advertising agencies, creative agencies, media agencies, and other external partners.
-Develop marketing materials and ensure all communication is consistent with brand guidelines.
-Prepare and manage the annual marketing budget and monitor campaign spending.
-Track brand performance and key KPIs, including sales, market share, awareness, and campaign ROI.
-Prepare regular reports and recommendations for management.
-Support new product development based on market and consumer needs.
-Ensure all marketing activities comply with company policies and brand standards.
-Perform other marketing-related duties assigned by management.
-Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
-3–5 years of experience in Brand Management or Marketing, preferably in FMCG.
-Experience managing consumer brands, marketing campaigns, and product launches.
-Strong understanding of the Cambodian market and consumer behavior.
-Good knowledge of digital marketing, social media, and integrated marketing communications.
-Strong analytical and problem-solving skills with the ability to use market data for decision-making.
-Good project management and budget management skills.
-Strong communication, presentation, and negotiation skills.
-Able to work effectively with cross-functional teams and external agencies.
-Creative, proactive, responsible, and results-oriented.
-Good command of English and Khmer; Japanese language is an advantage.
-Good computer skills, especially Microsoft Office and PowerPoint.
-Experience in the food, seasoning, beverage, or FMCG industry is highly preferred.