- Develop and implement user acquisition strategies to drive new customer growth and increase market share.
- Plan, execute, and optimize online and offline marketing campaigns to attract new users and improve customer acquisition performance.
- Manage paid advertising channels, including Facebook, Google, TikTok, and other digital platforms to maximize ROI.
- Analyze customer behavior, campaign performance, and acquisition metrics to identify growth opportunities.
- Collaborate with the Sales, Marketing, Product, and Retail teams to execute user growth initiatives and promotional activities.
- Build partnerships with influencers, media agencies, and strategic partners to expand brand awareness and user acquisition.
- Conduct market research and competitor analysis to identify trends and recommend effective acquisition strategies.
- Prepare regular reports on campaign performance, customer acquisition cost (CAC), conversion rates, and return on investment (ROI).
- Manage marketing budgets effectively and ensure campaigns achieve business objectives.
- Stay updated with the latest digital marketing trends, tools, and best practices to improve acquisition performance.

- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- Minimum 3–5 years of experience in User Acquisition, Growth Marketing, Digital Marketing, or Performance Marketing.
- Experience in the mobile phone, consumer electronics, e-commerce, or technology industry is highly preferred.
- Strong knowledge of digital advertising platforms such as Facebook Ads, Google Ads, TikTok Ads, and other paid media channels.
- Proficient in Google Analytics, Meta Business Suite, Google Tag Manager, and marketing analytics tools.
- Strong analytical skills with the ability to interpret data and optimize campaign performance.
- Excellent project management, communication, and leadership skills.
- Ability to manage multiple campaigns simultaneously and work under pressure to meet targets.
- Creative mindset with strong problem-solving and strategic planning abilities.
- Good command of English; Chinese language skills are an advantage.
- Self-motivated, results-oriented, and passionate about driving customer growth and brand success.